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Scorecards

Scorecards give team leaders a month-by-month view of every agent’s lead generation activity. It is one of the most powerful tools for weekly accountability conversations.

What the Scorecard Shows

Each agent has a scorecard grid with months across the top and activity metrics down the left side. Every cell shows that agent’s actual number for that metric in that month.

Metrics Tracked on Scorecards

MetricDescription
Listing Appts SetListing consultations scheduled
Listing Appts HeldListing consultations that took place
Listings SignedSigned listing agreements
Buyer Appts SetBuyer consultations scheduled
Buyer Appts HeldBuyer consultations that took place
Buyers SignedSigned buyer representation agreements
Written OffersOffers submitted
ContactsProspecting contacts made
Custom MetricsAny custom lead gen fields your team uses

Goal/Mo Column

The Goal/Mo column shows each agent’s monthly target for that metric. This makes it easy to see at a glance whether an agent’s month was above or below expectation.

Color Coding

  • Green — Met or exceeded the monthly goal
  • Yellow — Close to goal but slightly under
  • Red — Significantly below goal
  • Current month — Highlighted to make the live month easy to spot

YTD Total Column

The rightmost column shows each metric’s year-to-date total.

Using Scorecards for Coaching

Look for patterns, not just single months. If an agent has three red months in a row on Contacts, that is a prospecting habit conversation. If Listing Appts Held is red while Listing Appts Set is green, focus on the quality of appointments and pre-qualification.