> ## Documentation Index
> Fetch the complete documentation index at: https://voru.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Business Plan

> Build your annual business plan and get a month-by-month production projection.

# Business Plan

The Business Plan tool helps you translate your annual goals into a concrete monthly production forecast. Fill in your targets and assumptions once, and Voru builds a full 12-month projection automatically.

## Production Goals

| Field                         | Description                                            |
| ----------------------------- | ------------------------------------------------------ |
| **GCI Goal**                  | Your total gross commission income target for the year |
| **Units Goal**                | Total transactions you plan to close                   |
| **Avg Sale Price (Listings)** | Average price of homes you plan to list                |
| **Avg Sale Price (Buyers)**   | Average price of homes your buyers plan to purchase    |
| **Listing Commission Rate**   | Your commission percentage on listing transactions     |
| **Buyer Commission Rate**     | Your commission percentage on buyer transactions       |

## Conversion Rate Assumptions

| Field                        | Description                                                  |
| ---------------------------- | ------------------------------------------------------------ |
| **Appt-to-Taken Rate**       | What percentage of appointments result in a signed agreement |
| **Taken-to-Close Rate**      | What percentage of signed agreements result in a closed deal |
| **Contacts per Appointment** | How many contacts it typically takes to set one appointment  |

## Annual Budget

| Category            | Examples                           |
| ------------------- | ---------------------------------- |
| **Lead Generation** | Online leads, direct mail, ads     |
| **Occupancy**       | Office rent, utilities             |
| **Technology**      | CRM, tools, software subscriptions |
| **Supplies**        | Printing, signs, office supplies   |
| **Education**       | Coaching, training, conferences    |
| **Equipment**       | Computers, cameras, lockboxes      |
| **Other**           | Anything that does not fit above   |

## Monthly Projection Table

Once your inputs are complete, Voru generates a 12-month projection table showing expected units, GCI, lead gen activity needed, and budgeted expenses per month. Projections use a seasonality model so monthly numbers reflect real market patterns.

## Updating Your Business Plan

Revisit your business plan quarterly. If your conversion rates improve or your average sale price shifts, update the inputs and the projections recalculate instantly.